Antibiotic free, organic productions and other options…the market analysed from a south-american exporting country point of view, Brasil

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From a customer point of view the model of the new agribusiness will have to be ethical in order to grow. Food safety, health, and change in focus. Organizations, which, in the past, presented themselves just as food producers, will have to be sensitive to other issues such as nutrition, antibiotic-free, water agreements and land development, for example. We are facing the greatest human challenge of all times: leadership, education and monitoring. Starting now, we should rather be asking who we are going with.
  • Pr. Jose Luiz TEJON Megido
    Pr. Jose Luiz TEJON MegidoPresident of TCA international - agribusiness, marketing, sales and leadership - Sao Paulo, Brasil.Doctorate in Science of Education from UDE (Uruguay).  Specialized in Marketing from Pace University of New York; Agribusiness at Harvard Business School and New Media at MIT, in Boston (USA) Tejon is frequently invited as speaker in the best brasilian and international schools. Founder and counselor of the Brazilian Association of Rural and Agribusiness Marketing –ABMR&A;  advisor for ABAG (Brazilian Agribusiness Association); member of the board of CCAS (Scientific Advisors for Sustainable Agriculture) he is also Columnist at Feed&Food magazine. Former director and president for 19 years of OESP Mídia (Grupo Estado, one of the biggest media groups in Brazil); director of Agroceres Group ( ROSS, PIC, SEEDS,  BIOTECH, was the leader company in genetics in the tropical belt); Noragro, and executive of Jacto S.A.Tejon published 32 books in the area of marketing, agribusiness, sales, leadership and overcoming.

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